Sections Inside Portfolio:

Whole portfolio can be divided into three parts:

1. Beginning - Problem Statement
2. Middle or Process (UX Deliverables)
3. Reflection on the process

Documenting Beginning of Case Study

Guidelines: UX Case Study tells a story, a story based on an Idea. Start with a question

Divide the beginning into three parts:

1. About Project - Problem Statement
2. Goal
3. My role until the end - Max 4 -5 Sentences

Here is my attempt to document the beginning section of the portfolio:

Problem

Why are people not giving time to there fitness despite knowing it could be damaging to there health? Is there a truth in the reasons given by a busy person who chose not to exercise? MyFitnessStory is a journey to find out what is stopping us from not paying attention to our health.

Solution

Took a human centred design approach i.e. Design Thinking navigating stages by stages to create a solution.

Goal

Drove the whole case study by recruiting participants, scheduling interviews, defining problem statement, ideating, selecting ideas, testing them with a Prototype. It’s a self-driven learning project.

Overall

Here I have documented the beginning section of the case study. It comes to 6 sentences which is one sentence extra than what is suggested. At this point, I am not sure what can be taken out so leaving this as is.

Documenting UX Deliverables

This is the section where I will be judged on the process I have undertaken and why I made decision in certain way. How did I decide between two different choices. How did I involve Users and how did I carry out my tests.

As I understand Text plays a bigger role than Visuals. Its like Visuals will support the text. Use core elements of design thinking as steps to outline the case study. I used Canva.com to create persona below, in case you know a better tool please comment.

UX Projects do not follow a linear methodology, but for the purpose of this case I am describing the work done during different phases in a linear structure below:

Empathy

I recruited four users for my case study. Before conducting interviews I developed an Interview guide. Apart from relying on my Interview guide, I asked questions spontaneously as well to understand the reasons behind what a participant is saying.

Here is a persona I developed as part of the Empathy phase:

After every Interview, I handed over probes to users. These are the probes I developed:

#1. Create a daily Timeline.

#2. Click pictures of what motivates you to do exercise.

#3. Create a Stop Doing List.

2 out of four participants replied to probing kit and mentioned that they can figure out where their time is getting wasted. Here are the two culprits identified :

#1. Morning time - It’s not efficiently utilized.

#2. Time spent on mobile - This was revealed when one of the participants was asked to create a stop doing list.

Another outcome from probes was that people get motivated to exercise when they see photos of fit people on there Instagram feed.

With this much data I got out from my participants it almost felt like this case study is going no where because every one has different reasons. At the end of Define phase I felt magnified and zoomed into the problems of my users.

Define

I took all the data collected from the Empathy phase and create an affinity diagram.

TODO : Picture of Affinity diagram

Major themes of Affinity Diagram in priority order:

1. Blockers for Exercising
2. Triggers/Reminders for Exercising
3. What helps for fitness
4. Make exercise Interesting
5. Why Exercise

I created an Empathy Map by capturing data from major themes collected in Affinity diagram.

I translated Empathy Map to “User Needs”

Selected most important needs and developing a point of view:

I converted POV to how might we questions:

Ideate

Started off this phase by “Generating Worst Possible Idea” .

Turning Bad Ideas to Good One

The second Ideation technique I used is “Challenge You Assumptions”

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Converting Challenges to Ideas

Selected two Ideas and applied SixThinkingHats to select one of them

​ Winner Idea: Sharing Stories of how people became fit despite being busy.

WAIT! WAIT! WAIT!

After writing all this I have a realisation that writing will not help here. Instead a paper prototype will be a better choice.

I went ahead and converted all this text written into a paper prototype and sticked it together. This is how it looks like:

Creating a paper prototype turned out to be a better decision because now I can visualize what kind of experience I can give to users.

Now my brain is sparked with ideas, I am thinking of how cool I can make it. These arrows can come together to create a story.

NEXT STEPS

I have an image in my mind how it should look like in the sense of interaction. But I need to find ways to make it real. So next week i.e. 52 which is the last week of the year I will try to implement this.